Trends in marketing have been shifting to “Content” driven tactics encouraging our potential target market to contact us by clicking on landing pages, completing forms and downloading eBooks.
All of us have morphed from Direct Mail to becoming e-newsletter savvy, optimizing our websites for searchable traffic and then realizing “what ever happened to just meeting face to face or eye2eye?”
As people in charge of marketing for our companies, we realize we have to employ cross marketing channels with the same consistent brand messaging but we need to include how we tell our message eye2eye.
Networking, providing “Lunch n’ Learns” to community groups such as Chambers of Commerce, hosting events or participating in trade shows, ‘putting social back into social media’ and lastly, becoming involved in our communities where we live; these are the tactics that still need a huge presence in our marketing strategies to build our companies.
We have come across these links to get you thinking about Meeting Eye2Eye:
Lunch N’ Learns:
AmsterdamPrinting.com shared an article Small Business Marketing Magic, How to Engage Prospects through Lunch & Learn Series. We all have general expertise we can share by creating our own series to invite potential prospects or by getting on the chamber of commerce speaking lists; anywhere we can share our knowledge to get a conversation started.
Entrepeneur.com contributing writer Deborah Mitchell gives tips for networking that may be very beneficial in building your lead base – know your audience, prepare to meet and greet, skip the drinks and stay focused and follow up but be patient.
Dave Roos on HowStuffWorks.com gives these tips for meeting clients – plan and prepare, set an agenda, make a professional impression, take notes and send a meeting summary asking for the next step.
Olsy Sorokina of Hootsuite says, “social media is an intrinsic way of how people respond to events,” and delivers tips on how to utilize Facebook and Twitter to promote your event.
Getting involved with your community is a key factor in staying relevant. Here’s why it’s important, according to guess columnist Lindsay Lavine on Entrepeuner.com
We invite you to sit down with us eye2eye to start a conversation about marketing your business. LJF Marketing values the relationships we have maintained over our 25 year history, a lot of them started over a cup of coffee or an ice cream cone.