Online is essential in today’s business climate. According to Adweek, 81% of shoppers conduct online research before buying.
As we end 2015, we look back to remember our marketing projects. For LJF Marketing, we developed or redeveloped several new websites for our clients. Here’s our updated LJF Web Gallery for 2015.
For businesses beginning their journeys into selling their products or services, a website is a “must have”, almost like an extension of their business card and brochure. Potential customers look for a website so they can justify a purchase from that business.
Businesses who have been open for many years often find themselves in a retooling position needing to revise their look, add current content and offer tools online to ramp up customer service.
When designing or programming a website, consider these four topics:
LJF Marketing is especially excited about website design. We always want our customer’s brands to stand out in the market place and be unique. Quertime.com tells us to make sure our brands are relevant. If your competitors have updated their website, you should look at yours and compare. Is your site still relevant to your potential and current customers?
A good design is important for customers to visually connect with your brand but the function of your site is vital if you are building a path that leads to a sale. Hubspot shares these statistics that emphasize why download time, navigation ease and other functions are important.
Content is King! As you go to marketing seminars, you are continuing to hear a lot about content. Not only the content that is included on your home page to get someone to delve into other pages but the content you can provide to get your prospective customer to view you as an expert.
@MichelleMannafy wrote an article in Inc that reminds us that “content marketing is the way businesses get noticed.”
If your customers don’t know to visit your website, all the informative content, creative design, and amazing functionality won’t make a difference in your marketing efforts. Wordstream gives us “25 Ways to Increase Traffic” including:
- Become Social
- Post Content on LinkedIn
- Don’t Neglect Email Marketing
Subscribe to our newsletter that will delve more into Marketing Eye2Eye Online in January including an enlightening article on Email Marketing.
For now, thanks for reading our blogs and “Happy Holidays” from all of us LJF Marketing