Planning is obviously important when it comes to how your business operates – and it applies to social media. You probably know what message you want to send, but the execution is a little more complex.
Here are some quick tips to help guide you when planning out your social media. Take these into account before the day you want to post and it will make your life so much easier.
- Plan to post your message to all of your social media platforms.
Doing so will help you go up in Search Engine rankings, as well as keeping any of your followers on different platforms from missing the memo. You might not have the same followers on each platform, so if you want everyone to hear your message, say it – everywhere! But when you do, make sure you…
- Plan to tweak your message for each platform.
I cannot emphasize this enough – all social media platforms are NOT the same. They are very different animals. If you’re wanting to get the word out about a charity your company is volunteering for, you will need to construct the status update for Facebook different than the tweet for Twitter. For example, you might post on Facebook, “We really enjoyed helping out with this charity this week. Thanks to everyone who came out to help!” with a picture from the festivities, whereas on Twitter you would say “Had a great time with this charity today and can’t wait to help out again! #service”. Both allow people to chime in with a response, but the Twitter one is more casual.
- Plan to schedule posts.
First off, decide when and how often you want to post. Then, map out a schedule on a calendar for each social media platform. You can either set reminders for yourself to post at a certain time, or use a scheduling tool – like Hootsuite – to make sure the posts go out on time. Also, keep in mind that a post at 12 at night is not likely to spark much conversation – you’ll want to thoughtfully research and consider the time of day you post.
These suggestions will save you time and money in the long run. If you have any other questions, feel free to contact us and we will set something up to meet with you.