Essentials For A Well Stocked Sales Kit

Whether your ideal clients are large or small, consumers or businesses, a lasting impression is required to seal the deal. While you may think a Word doc printed on the company copier is a great tool for your sales team to use – think again. An equipped salesperson needs the added credibility of a professional looking company; quite frankly, a Word document won’t give them an edge.

 

Let’s look at it from another angle. How likely would you be to hire a candidate who didn’t wear a pressed suit or outfit to an interview, and then handed you a wrinkled resume to review? Of course, it’s highly unlikely they’d get the job.

 

A well-stocked sales kit is your company’s interview attire. It allows your salesperson to put their best foot forward.

 

Here’s what you need to button up your sales team before you even send them out.

 

Business Card – This is most essential component. It’s your salesperson’s best asset. Get business cards before you do anything else. Make sure to include all forms of contact – including all social media information.

Pocket Folder – Busy people often lose things. Make it easy for your clients to find all the information they need to know about you with a pocket folder.

Brochure – Repeat after me: I will not use Microsoft Word to create my brochure. A graphic designer will create a custom and unique brochure with room for a bio, list of products/services offered, contact info and anything else that’s important to you. Have it professionally printed. You’ll likely get more results if you take time to present your customers an informative and visually appealing representation of your company.

Case Studies – These go in your pocket folder, with your brochure. They are the evidence behind everything the salesperson is saying and are a useful reference during a meeting if there are specific questions. A client list may also be included.

Product Sell Sheets – Perfect to shed more light on your specific product offerings, inserts can be, well, inserted based on which products your client might be interested in. That is, they make it easy to give them the necessary information, but give you the flexibility to choose which products to spend time discussing. This way, there’s less of an overwhelming amount of information and more discussion.

Your Story – Connecting to your client is key to effective communication. Include the history behind your business, where the idea came from, or interesting details that make your story personal, relatable, and honest. This will help with helping your client feel more connected to you and your company.

 


 

LJF Marketing has in-house design capabilities and printing options, so please contact us if you’re interested in tailoring any of the above sales collateral to your company’s unique vision.

Message Crafting in the Midst of March

In the craziness of work, life, numerous tasks and even Spring Break, we often forget the main reason we do everything we do. The same is true of companies – it’s easy to neglect the purpose behind all of your business transactions when a lot more work is coming in than usual.

It’s crucial, however, to remember your purpose in times like these, and make sure it’s transferring to the way you promote and market your business. After all, doesn’t a sense of purpose get us through the busy times? When we forget it, our tasks seem to be more difficult and executed less intentionally.

The point: your company’s message should be an expression of your company’s purpose.

Here are a few facets where your company’s message should be present in any marketing campaign:

  • Graphics – did you know that even the color scheme you use is important in conveying your message? In certain industries, some colors are seen as negative, so you will want to avoid those colors in your marketing strategy and advertising campaigns.
  • Tagline – a tagline is a short phrase or statement that describes either what the particular campaign’s message is or what your company’s message is (in general). It’s necessary to have a snappy tagline so people know what your firm is all about.
  • Body (if needed) – Think back to when you wrote papers in college: you needed a thesis and the rest of the paper was supposed to back it up, right? The same is true if you’re doing a brochure, website, or anything other than an ad (you don’t need a body for an ad because too much text detracts from the core message); everything in paragraph form should back up your company’s message.

LJF_BT_MarAdvertising will turn into action with the right target, message and frequency. The message is crucial, but it’s just one part of the big picture.

If you need assistance with the right message or your advertising in general, don’t hesitate to contact us. We’re here to help!

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