Essentials For A Well Stocked Sales Kit

Whether your ideal clients are large or small, consumers or businesses, a lasting impression is required to seal the deal. While you may think a Word doc printed on the company copier is a great tool for your sales team to use – think again. An equipped salesperson needs the added credibility of a professional looking company; quite frankly, a Word document won’t give them an edge.

 

Let’s look at it from another angle. How likely would you be to hire a candidate who didn’t wear a pressed suit or outfit to an interview, and then handed you a wrinkled resume to review? Of course, it’s highly unlikely they’d get the job.

 

A well-stocked sales kit is your company’s interview attire. It allows your salesperson to put their best foot forward.

 

Here’s what you need to button up your sales team before you even send them out.

 

Business Card – This is most essential component. It’s your salesperson’s best asset. Get business cards before you do anything else. Make sure to include all forms of contact – including all social media information.

Pocket Folder – Busy people often lose things. Make it easy for your clients to find all the information they need to know about you with a pocket folder.

Brochure – Repeat after me: I will not use Microsoft Word to create my brochure. A graphic designer will create a custom and unique brochure with room for a bio, list of products/services offered, contact info and anything else that’s important to you. Have it professionally printed. You’ll likely get more results if you take time to present your customers an informative and visually appealing representation of your company.

Case Studies – These go in your pocket folder, with your brochure. They are the evidence behind everything the salesperson is saying and are a useful reference during a meeting if there are specific questions. A client list may also be included.

Product Sell Sheets – Perfect to shed more light on your specific product offerings, inserts can be, well, inserted based on which products your client might be interested in. That is, they make it easy to give them the necessary information, but give you the flexibility to choose which products to spend time discussing. This way, there’s less of an overwhelming amount of information and more discussion.

Your Story – Connecting to your client is key to effective communication. Include the history behind your business, where the idea came from, or interesting details that make your story personal, relatable, and honest. This will help with helping your client feel more connected to you and your company.

 


 

LJF Marketing has in-house design capabilities and printing options, so please contact us if you’re interested in tailoring any of the above sales collateral to your company’s unique vision.

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A Lesson in Collateral Consistency in the Digital Age

We are excited to bring you the first entry on our blog! We hope you will find this to be an awesome resource for all of your questions about business on the web, so, today, we’re kicking things off with some ideas to help you improve your web collateral.

While you may understand the importance of collateral (brochures, promotional items, etc.) in spreading your business’s name, you might need some help developing that when it comes to the web. The real challenge in this case lies within using different media to communicate. Here are a few collateral ideas that will spread your message in a less conventional manner than the standard logo-infused brochure.

Infographics

Infographics are a way of visualizing information and statistics in a condensed format. What makes them great is that they appeal to many different types of learners; Some people are visual learners, whereas some learn by reading. They can also be shared by users on outlets like Pinterest, Tumblr, and BuzzFeed, so you don’t have to hand it to someone in person for your message to be heard. No matter where it is shared, it will always be branded with your logo, so viewers will be directed back to your company.
Exhibit A: This Honda Accord Infographic

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Kickstarter

Kickstarter is a funding platform for creative initiatives. Essentially, it is a social way of getting people involved with your new project. The way it works is that you set a deadline for when you want to raise a certain amount of money. Then, you try to get people to back you, for some kind of reward in return (a service you will provide, etc.). If you do not meet your monetary goal, none of your backers are charged. There are certain specifications to which types of projects qualify, but if you are trying to get your business off of the ground, this is a great avenue to display what your brand is all about. With Kickstarter, customers actually get to see the quality of your work.

Instagram

Instagram is a useful tool for sharing pictures of what you actually do with your company. Contrary to what some may think, you don’t have to be artsy or a professional photographer for it to be effective. It can be useful just to post pictures of you and some co-workers at a company-sponsored event to Facebook and Twitter all at once. For that reason, Instagram is a great idea to help make your brand more consistent, without having to deal with the logistics of creating a new banner (Instagram profiles are not customizable).

Have you ever tried other unconventional media that were successful?