In the craziness of work, life, numerous tasks and even Spring Break, we often forget the main reason we do everything we do. The same is true of companies – it’s easy to neglect the purpose behind all of your business transactions when a lot more work is coming in than usual.
It’s crucial, however, to remember your purpose in times like these, and make sure it’s transferring to the way you promote and market your business. After all, doesn’t a sense of purpose get us through the busy times? When we forget it, our tasks seem to be more difficult and executed less intentionally.
The point: your company’s message should be an expression of your company’s purpose.
Here are a few facets where your company’s message should be present in any marketing campaign:
- Graphics – did you know that even the color scheme you use is important in conveying your message? In certain industries, some colors are seen as negative, so you will want to avoid those colors in your marketing strategy and advertising campaigns.
- Tagline – a tagline is a short phrase or statement that describes either what the particular campaign’s message is or what your company’s message is (in general). It’s necessary to have a snappy tagline so people know what your firm is all about.
- Body (if needed) – Think back to when you wrote papers in college: you needed a thesis and the rest of the paper was supposed to back it up, right? The same is true if you’re doing a brochure, website, or anything other than an ad (you don’t need a body for an ad because too much text detracts from the core message); everything in paragraph form should back up your company’s message.
Advertising will turn into action with the right target, message and frequency. The message is crucial, but it’s just one part of the big picture.
If you need assistance with the right message or your advertising in general, don’t hesitate to contact us. We’re here to help!