Message Crafting in the Midst of March

In the craziness of work, life, numerous tasks and even Spring Break, we often forget the main reason we do everything we do. The same is true of companies – it’s easy to neglect the purpose behind all of your business transactions when a lot more work is coming in than usual.

It’s crucial, however, to remember your purpose in times like these, and make sure it’s transferring to the way you promote and market your business. After all, doesn’t a sense of purpose get us through the busy times? When we forget it, our tasks seem to be more difficult and executed less intentionally.

The point: your company’s message should be an expression of your company’s purpose.

Here are a few facets where your company’s message should be present in any marketing campaign:

  • Graphics – did you know that even the color scheme you use is important in conveying your message? In certain industries, some colors are seen as negative, so you will want to avoid those colors in your marketing strategy and advertising campaigns.
  • Tagline – a tagline is a short phrase or statement that describes either what the particular campaign’s message is or what your company’s message is (in general). It’s necessary to have a snappy tagline so people know what your firm is all about.
  • Body (if needed) – Think back to when you wrote papers in college: you needed a thesis and the rest of the paper was supposed to back it up, right? The same is true if you’re doing a brochure, website, or anything other than an ad (you don’t need a body for an ad because too much text detracts from the core message); everything in paragraph form should back up your company’s message.

LJF_BT_MarAdvertising will turn into action with the right target, message and frequency. The message is crucial, but it’s just one part of the big picture.

If you need assistance with the right message or your advertising in general, don’t hesitate to contact us. We’re here to help!

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A Lesson in Collateral Consistency in the Digital Age

We are excited to bring you the first entry on our blog! We hope you will find this to be an awesome resource for all of your questions about business on the web, so, today, we’re kicking things off with some ideas to help you improve your web collateral.

While you may understand the importance of collateral (brochures, promotional items, etc.) in spreading your business’s name, you might need some help developing that when it comes to the web. The real challenge in this case lies within using different media to communicate. Here are a few collateral ideas that will spread your message in a less conventional manner than the standard logo-infused brochure.

Infographics

Infographics are a way of visualizing information and statistics in a condensed format. What makes them great is that they appeal to many different types of learners; Some people are visual learners, whereas some learn by reading. They can also be shared by users on outlets like Pinterest, Tumblr, and BuzzFeed, so you don’t have to hand it to someone in person for your message to be heard. No matter where it is shared, it will always be branded with your logo, so viewers will be directed back to your company.
Exhibit A: This Honda Accord Infographic

Image


Kickstarter

Kickstarter is a funding platform for creative initiatives. Essentially, it is a social way of getting people involved with your new project. The way it works is that you set a deadline for when you want to raise a certain amount of money. Then, you try to get people to back you, for some kind of reward in return (a service you will provide, etc.). If you do not meet your monetary goal, none of your backers are charged. There are certain specifications to which types of projects qualify, but if you are trying to get your business off of the ground, this is a great avenue to display what your brand is all about. With Kickstarter, customers actually get to see the quality of your work.

Instagram

Instagram is a useful tool for sharing pictures of what you actually do with your company. Contrary to what some may think, you don’t have to be artsy or a professional photographer for it to be effective. It can be useful just to post pictures of you and some co-workers at a company-sponsored event to Facebook and Twitter all at once. For that reason, Instagram is a great idea to help make your brand more consistent, without having to deal with the logistics of creating a new banner (Instagram profiles are not customizable).

Have you ever tried other unconventional media that were successful?